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In this class project, I chose to take on White Claw as a client. The brand was massively popular in 2019 and changed the alcohol industry forever. However, the pandemic put a damper on everything, including the hard seltzer industry.
I found it challenging to work with an established brand, as I didn’t want to stray far from their look — but at the same time, I wanted to elevate it and bring them back into the forefront of consumers’ minds.
Crack a Claw and live like it’s summer ‘19!
The executions shown were created for a class project, with no affiliation to White Claw Hard Seltzers.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of White Claw Hard Seltzers. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. White Claw Hard Seltzers does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.